Daunté Crawford: How to fix the CEO-Sporting Director power gap

Daunté Crawford: How to fix the CEO-Sporting Director power gap

Written by

Daunté Crawford

May 11, 2026

I was in Sweden recently, speaking with executives from the country’s leading professional clubs on behalf of The Football Association of Wales.

These executives had made the transition from Sporting Director (or equivalent) to Chief Executive and shared interesting insights on what enabled the two roles to work together in tandem.

This content is for TGG Members

Join up today and get access to:

  • All articles: news, interviews, analysis
  • Masterclasses & Online Conferences
  • Full Academy Productivity Rankings 
  • Club Directory: 1,000+ staff profiles
  • Personal Profile Builder
  • TGG Live 2024 & 2025 presentations

 

Already a member? login.

Restricted Access