Daunté Crawford: From the unicorn Sporting Director to leadership teams

The average tenure of a Premier League Sporting Director is now 20 months, which may signal that something structural rather than individual is happening. 

Is the all-encompassing Sporting Director, who oversees recruitment, performance, Academy, women’s, player trading, pathways and executive alignment reaching his or her operational limits?

For the last decade or more, football clubs have pursued the model of a ‘unicorn’ Sporting Director who is capable of managing vast operational breadth. This model may have become structurally fragile though.