Training Ground Guru Media Pack
Introduction
Training Ground Guru has become the go-to destination for anyone wanting to find out about the teams behind the teams in professional football.
We are the biggest platform for professional football coaches and practitioners in the UK and subscribers to our weekly newsletter include Premier League managers, owners, executives, coaches, sports scientists and analysts.
Our website attracts more than 125,000 unique monthly visitors, while our social media channels have millions of impressions every month. Our stories, about the latest developments in coaching, sports science, football tech, leadership and youth development, are regularly picked up by mainstream media and in 2017, our first year, we were shortlisted for website of the year at the prestigious Sport Journalism Awards.
Our monthly podcast features high-profile figures from the industry, while our events have attracted big-name speakers and quickly sold out.
Advertising on TGG gets your company or product in front of a quality, highly-engaged audience. In short, we get to the professionals other sites cannot reach.
Statistics
WEB TRAFFIC FOR TGG
SESSIONS
157,500
UNIQUE USERS
128,900
PAGEVIEWS
205,000
* Source: Google Analytics (January 2019)
SOCIAL MEDIA
(TGG ACCOUNTS)
TWITTER
23.4K followers;
3m+ impressions per month
LINKEDIN
4,000+ connections
FACEBOOK, INSTAGRAM & YOUTUBE
Large & engaged followings
NEWSLETTER
(GOES OUT EVERY MONDAY)
SUBSCRIBERS
4,000+
Significant proportion are Premier League/ EFL staff, including CEOs, Sporting Directors, managers, coaches, Heads of Performance, Head Physios and Heads of Analysis.
OPEN RATE
40%
almost 3x industry average
CLICK RATE
18%
6x industry average
ADVERTISING OPPORTUNITIES
BANNERS (examples below)
A = Main banner. Appears on all pages and indexes.
B = Homepage mid banner. Appears on middle of homepage.
C = Article sidebar. Appears on all story pages.
D = Newsletter banner. Appears at top of weekly newsletter.
Homepage/ indexes
Story page
Weekly newsletter
SPONSORED CONTENT
For carefully selected partners, we can produce sponsored content. This is a bespoke article, written by the TGG team, which promotes a company or product. The article will be promoted via our social media channels and will be included in our weekly newsletter.
It is important to note that the requirements for this type of content are as stringent as for any of our articles - they must be editorially strong and include a case study (usually from a player or club). Final editorial control always rests with TGG.
EVENT DIARY POSTING
Inclusion in our event diary and promotion via the TGG social media channels, which reach millions of people every month.
TARIFF OF PRICES
| AD | NAME | SIZE(PX) | MAX SIZE (KB) | PRICE PER MONTH |
| A | Front main banner | 950 x 118 | 60kb | £300.00* |
| B | Front mid banner | 950 x 118 | 60kb | £120.00* |
| C | Story article sidebar | 357 x 550 | 40kb | £180.00* |
| D | Newsletter Banner | 600 x 106 | 60kb | £200.00* |
| — | Sponsored article | — | — | £500.00* |
| — | Event diary posting | — | — | £50.00* |
“Training Ground Guru is a great vehicle for learning about the holistic approach to coaching. It is equally valuable for teachers, coaches, players and fans. You will find pioneering ideas from various sporting disciplines there” BRIAN ASHTON, ENGLAND RUGBY COACH 2007/8
“Training Ground Guru is the perfect place to digest football performance. Since we have commenced sponsoring TGG we have not only extended our reach to the broader football performance market but also to the auxiliary allied health and performance markets. Being able to educate our clients and potential clients through TGG has had a clear impact in interest in our systems.” LAURIE MALONE, CEO OF VALD PERFORMANCE
“Simon was good to deal with. The advertising banner generated a significant amount of extra traffic to our site.” PETER FAULKNER, OWNER OF FK PRO
“We couldn’t have been happier with our partnership with TGG. They have produced bespoke content which has brilliantly showcased our course and students” DONNA WARD, PROGRAMME MANAGER AT MMU
“We took out a piece of sponsored content on TGG for Colour-Fit and were very pleased with the result. The article was very well written and put together. It generated greater awareness of our product and led directly to sales.” DR TOM LITTLE, COLOUR-FIT DIRECTOR
Contact
If you have any questions or would like to advertise with us, please email info@trainingground.guru.