Training Ground Guru is the go-to destination for professionals working in football.
We are the biggest platform for professional football executives, coaches and practitioners in the UK and our subscribers/ followers include elite-level Chief Executives, Sporting Directors, managers, Heads of Performance, Heads of Data, Academy Managers and many more.
Our website is respected within the industry has more than 150,000 unique monthly visitors; while our social media channels have more than 100,000 followers and millions of impressions per month. We are a platform that is truly tapped into what goes on behind the scenes in professional football and our articles are regularly picked up by mainstream media. We have also been shortlisted for website of the year at the prestigious Sport Journalism Awards.
Guests on our monthly podcast, which has been running for four years, have included Eddie Jones, Sean Dyche, Emma Hayes, Dan Ashworth and Jamie Carragher.
Our live and virtual events attract high-calibre speakers and delegates and truly set the agenda within the industry. In 2023 we are holding our biggest event ever: a two-day conference celebrating the best of the backroom at the iconic Beetham Tower in Manchester.
Working with TGG gets your organisation in front of a quality and highly-engaged audience of football decision-makers. In short, we get to the people that other platforms cannot reach.
MONTHLY WEB TRAFFIC FOR TGG
* Source: Google Analytics (July 2021)
FACEBOOK, INSTAGRAM & YOUTUBE
(GOES OUT EVERY MONDAY)
Significant proportion are Premier League/ EFL staff, including CEOs, Sporting Directors, managers, coaches, Heads of Performance, Head Physios and Heads of Analysis.
4x industry average
6x industry average
BANNERS (examples below)
A = Main banner. Appears on all pages and indexes.
B = Homepage mid banner. Appears on middle of homepage.
C = Article sidebar. Appears on all story pages.
D = Newsletter banner. Appears at top of weekly newsletter.
E = Article mid banner. Appears in the body of articles.
F = Homepage sidebar. Appears on homepage.
For carefully selected partners, we can produce sponsored content. This is a bespoke article, written by the TGG team, which promotes a company or product. The article will be promoted via our social media channels and will be included in our weekly newsletter.
It is important to note that the requirements for this type of content are as stringent as for any of our articles - they must be editorially strong and include a case study (usually from a player or club). Final editorial control always rests with TGG.
TARIFF OF PRICES
|AD||NAME||SIZE(PX)||MAX SIZE (KB)||PRICE PER MONTH|
|A||Homepage/ article top banner||950 x 118||60kb||£450.00|
|B||Homepage mid banner||950 x 118||60kb||£150.00|
|C||Story article sidebar||357 x 550||40kb||£220.00|
|D||Newsletter Banner||600 x 106||60kb||£220.00|
|E||Article Mid Banner||950 x 118||60kb||£300.00|
|F||Homepage Sidebar Banner||357 x 550||60kb||£180.00|
|—||Sponsored article||—||—||On request|
"It has been a pleasure working with TGG. Many people talk about partnerships, but very few actually walk the walk. Our partnership has been truly collaborative and generated a range of win-win scenarios for Hudl, TGG and our respective audiences, which has had a direct impact on our bottom line." Simon Collinson, Senior Director, Elite Marketing at Hudl
"The TGG platform offers a unique combination of selective and insightful content, relevant and topical news, plus an active and engaged network spanning complementary areas of football performance. TGG's flexible approach and focus on relevancy and impact has proved the foundation for a mutually rewarding relationship." PAUL NEILSON, SKILL CORNER
"This is a platform that, for me, is a reference for professionals in football." VICTOR ORTA, LEEDS UNITED SPORTING DIRECTOR
"TGG speaks to the calibre of candidates we are trying to reach." SCOTT SELLARS, FORMER WOLVES TECHNICAL DIRECTOR
"Especially the print work that TGG do is massively valuable to me and to our organisation." TOM VERNON, FOUNDER & GROUP CEO OF RIGHT TO DREAM
"TGG is a great vehicle for learning about the holistic approach to coaching. It is equally valuable for teachers, coaches, players and fans. You will find pioneering ideas from various sporting disciplines there." BRIAN ASHTON, FORMER ENGLAND RUGBY COACH
"TGG was the perfect platform for us to target an audience who share our passion for high performance. Our website and newsletter adverts attracted hundreds of new leads to our site, with visitors spending an average of seven minutes finding out about our online Diploma in Performance Nutrition." ALEC FENN, IOPN DIGITAL MARKETING MANAGER
"We took out a piece of sponsored content on TGG and were very pleased with the result. The article was well written and put together. It generated greater awareness of our product and led directly to sales." TOM LITTLE, COLOUR-FIT DIRECTOR
"We were delighted with the partnership we had with TGG. It brilliantly showcased our MSD course and students." DONNA WARD, PROGRAMME MANAGER, MMU
"Simon was good to deal with and the advertising banner generated a significant amount of extra traffic to our site." PETER FAULKNER, OWNER OF FK PRO
This is an example of a TGG campaign and the impact it had for our partners. Our Academy Productivity Rankings represent a unique piece of research that is highly valued within professional football, by staff, players and parents.
Our campaign incorporated a printed brochure, a webinar featuring expert industry speakers including the Academy Managers of Arsenal and Manchester United, and a range of online and social media content.
We had a carefully selected number of partners for these different platforms. Click HERE for further details of the impact of the coverage, detailing engagement on official club accounts, mainstream media and social media.
If you have any questions or would like to advertise with us, please email firstname.lastname@example.org.