Training Ground Guru Media Pack

Introduction

Training Ground Guru has become the go-to destination for anyone wanting to find out about the teams behind the teams in professional football.

We are the biggest platform for professional football coaches and practitioners in the UK and subscribers to our weekly newsletter include Premier League managers, owners, executives, coaches, sports scientists and analysts.

Our website attracts more than 125,000 unique monthly visitors, while our social media channels have millions of impressions every month. Our stories, about the latest developments in coaching, sports science, football tech, leadership and youth development, are regularly picked up by mainstream media and we have been shortlisted for website of the year at the prestigious Sport Journalism Awards.

Our monthly podcast has featured high-profile figures from the sports industry, including Eddie Jones, Victor Orta and Gary Rowett, while our events have attracted big-name speakers and sold out quickly.

Advertising on TGG gets your company or product in front of a quality, highly-engaged audience. In short, we get to the professionals that other sites cannot reach.

Statistics

MONTHLY WEB TRAFFIC FOR TGG

SESSIONS

178,208



UNIQUE USERS

147,141



PAGEVIEWS

226,162


* Source: Google Analytics (July 2021)



SOCIAL MEDIA
(TGG ACCOUNTS)

TWITTER

38K followers;
5.3m+ impressions per month



LINKEDIN

7,500 connections



FACEBOOK, INSTAGRAM & YOUTUBE

Large & engaged followings


NEWSLETTER
(GOES OUT EVERY MONDAY)

SUBSCRIBERS

3,000+

Significant proportion are Premier League/ EFL staff, including CEOs, Sporting Directors, managers, coaches, Heads of Performance, Head Physios and Heads of Analysis.



OPEN RATE

40%

almost 3x industry average



CLICK RATE

18%

6x industry average

ADVERTISING OPPORTUNITIES

BANNERS (examples below)

A = Main banner. Appears on all pages and indexes.

B = Homepage mid banner. Appears on middle of homepage.

C = Article sidebar. Appears on all story pages.

D = Newsletter banner. Appears at top of weekly newsletter.

Homepage/ indexes

Story page

Weekly newsletter

SPONSORED CONTENT

For carefully selected partners, we can produce sponsored content. This is a bespoke article, written by the TGG team, which promotes a company or product. The article will be promoted via our social media channels and will be included in our weekly newsletter.

It is important to note that the requirements for this type of content are as stringent as for any of our articles - they must be editorially strong and include a case study (usually from a player or club). Final editorial control always rests with TGG.

EVENT DIARY POSTING

Inclusion in our event diary and promotion via the TGG social media channels, which reach millions of people every month.

TARIFF OF PRICES

ADNAMESIZE(PX)MAX SIZE (KB)PRICE PER MONTH
AFront main banner950 x 11860kb£300.00*
BFront mid banner950 x 11860kb£120.00*
CStory article sidebar357 x 55040kb£180.00*
DNewsletter Banner600 x 10660kb£200.00*
Sponsored articleOn request





"It has been a pleasure working with TGG. Many people talk about partnerships, but very few actually walk the walk. Our partnership has been truly collaborative and generated a range of win-win scenarios for Hudl, TGG and our respective audiences, which has had a direct impact on our bottom line." Simon Collinson, Senior Director, Elite Marketing at Hudl
"The TGG platform offers a unique combination of selective and insightful content, relevant and topical news, plus an active and engaged network spanning complementary areas of football performance. TGG's flexible approach and focus on relevancy and impact has proved the foundation for a mutually rewarding relationship." PAUL NEILSON, SKILL CORNER
"This is a platform that, for me, is a reference for professionals in football." VICTOR ORTA, LEEDS UNITED SPORTING DIRECTOR
"TGG speaks to the calibre of candidates we are trying to reach." SCOTT SELLARS, WOLVES TECHNICAL DIRECTOR
"TGG is a great vehicle for learning about the holistic approach to coaching. It is equally valuable for teachers, coaches, players and fans. You will find pioneering ideas from various sporting disciplines there." BRIAN ASHTON, FORMER ENGLAND RUGBY COACH
"We took out a piece of sponsored content on TGG and were very pleased with the result. The article was well written and put together. It generated greater awareness of our product and led directly to sales." TOM LITTLE, COLOUR-FIT DIRECTOR/ PRESTON NORTH END
"We were delighted with the partnership we had with TGG. It brilliantly showcased our MSD course and students." DONNA WARD, PROGRAMME MANAGER, MMU
"Simon was good to deal with and the advertising banner generated a significant amount of extra traffic to our site." PETER FAULKNER, OWNER OF FK PRO

Contact

If you have any questions or would like to advertise with us, please email info@trainingground.guru.

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