About

WELCOME to the Training Ground, where matchday magic is made. We’re not interested in transfer gossip, twisted soundbites, clickbait, or ill-informed opinions.

That's the what, this is the why. This site is for anyone interested in the latest developments in coaching, conditioning and academies, with news and innovations from practitioners, entrepreneurs and academics.

Backroom staff are football's unsung heroes and we're going to give the coaches, sports scientists, medics, analysts and physios the spotlight they deserve. You can interact with us via our Twitter, Facebook, YouTube and Instagram channels, using the buttons at the top of every page. Every Monday we send out a newsletter with the best of the week's news, features and videos - you can subscribe to it here.

Football coaching and performance is a burgeoning industry that never stands still. We hope the site will be of interest to anyone seeking insight into the beautiful game. Let the Guru into your life!


Founder: Simon Austin has been a sports journalist for almost 20 years, writing for publications including the New York Times, Daily Telegraph, Sun and Daily Mail. From 2000 to 2013, he worked for the BBC, latterly as features editor of the BBC Sport website. Simon set up Training Ground Guru in February 2017 to shine a light on the work going on behind the scenes in professional football and edits the site on a daily basis.

How to contribute

Journalists (and aspiring journalists): If you have a story that needs telling, contact me at simonaustin@trainingground.guru. I'll work closely with you on developing a quality piece of content that can be published on the site.

Advertising – we have a variety of advertising options, from banners to sponsored content. If you want to find out more, click HERE or contact us at info@trainingground.guru.

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