West Brom staff profiles
PROFILES of West Brom's coaching, performance, medical and analysis staff. To see staff profiles for other clubs, click here.
COACHING
MANAGER
Steve Bruce
Nationality: English
A famous player who won three Premier League titles and three FA Cups under Sir Alex Ferguson at Manchester United. Has been a manager for more than two decades and West Brom are the 11th club of his second career. Will be looking to recover from a chastening experience at Newcastle United, whom he left in October 2021.
ASSISTANT
Steve Agnew
Nationality: English
Made more than 400 appearances as a player and has worked alongside Bruce at Aston Villa, Sheffield Wednesday, Newcastle United and now West Brom.
ASSISTANT
Stephen Clemence
Nationality: English
Son of the late, great England goalkeeper Ray Clemence. Forged an impressive professional career of his own, playing for Tottenham, Birmingham and Leicester, and has worked alongside Bruce as a coach at Aston Villa, Sheffield Wednesday, Newcastle United and now West Brom.
FIRST-TEAM COACH
James Morrison
Nationality: Scottish
Made 341 appearances for the Baggies since retiring in October 2019. Since then had been assisting Deon Burton with the U23s. Promoted to the first team by Sam Allardyce in December 2020.
ASSISTANT
Alex Bruce
Nationality: English
Did some scouting for his father at Newcastle United but this is the first time he's joined him on the coaching staff. Gained his Uefa A Licence from the Northern Ireland FA in September 2021. Played under his dad at Birmingham and Hull.
GOALKEEPER COACH
Gary Walsh
Nationality: English
Played 50 games for Manchester United during a career that took in almost 250 games. Also hugely experienced as a coach, having worked with Wigan, Derby, Hartlepool, Hull and Aston Villa. Joined West Brom when Darren Moore was manager, in January 2019.
PERFORMANCE
DIRECTOR OF MEDICAL SERVICES
Tony Strudwick
Nationality: English
Massively experienced practitioner who has worked for England, Manchester United, Blackburn Rovers, Sheffield Wednesday, West Ham and Coventry City. Was with United for 11 years, with six of them as Head of Performance for Sir Alex Ferguson. Is also Head of Performance for the Wales national team.
HEAD OF SPORT SCIENCE
Jonny Northeast
Nationality: English
Arrived with Ismael in July 2021, having worked with him at Barnsley the previous season. Highly experienced, having been Head of Sport Science and Fitness at Swansea for three years before moving to DC United in the United States as their Performance Director.
SPORTS SCIENTIST
Kirsty Frick
Nationality: Australian
Has worked with the Baggies since July 2018, having previously been with Ohio State University and Dartmouth College in the United States.
FITNESS COACH
Matthew Bickley
Nationality: English
Familiar figure at the club, having been with them since 2015. Prior to that he spent a year with near neighbours Birmingham. Has a PhD from Liverpool John Moores University.
MEDICAL
DOCTOR
Julian Widdowson
Nationality: English
Senior lecturer at Bath University who also works as a consultant for the Royal Ballet School.
PERFORMANCE PHYSIO
Richie Rawlins
Nationality: English
Has been with the club for more than a decade and personally praised by Chris Brunt when he left in the summer of 2020.
ASSISTANT PHYSIO
Amr Bayoumi
Nationality: English
Formerly with Swansea City.
REHAB & MOVEMENT PHYSIO
Fraser McKinney
Nationality:
Specialist in foot and ankle rehab. With the Baggies since 2015.
DATA & ANALYSIS
PERFORMANCE ANALYST
Jack Riley
Nationality: English
Worked for Barnsley for five years before moving, with Ismael, to West Brom in July 2021.
OPPOSITION ANALYST
Adam Johnson
Nationality: English
Produces an opposition and post-match report for every fixture. Was Lead Academy Analyst before being promoted to current role.
