West Brom staff profiles
A famous player who won three Premier League titles and three FA Cups under Sir Alex Ferguson at Manchester United. Has been a manager for more than two decades and West Brom are the 11th club of his second career. Will be looking to recover from a chastening experience at Newcastle United, whom he left in October 2021.
Made more than 400 appearances as a player and has worked alongside Bruce at Aston Villa, Sheffield Wednesday, Newcastle United and now West Brom.
Son of the late, great England goalkeeper Ray Clemence. Forged an impressive professional career of his own, playing for Tottenham, Birmingham and Leicester, and has worked alongside Bruce as a coach at Aston Villa, Sheffield Wednesday, Newcastle United and now West Brom.
Made 341 appearances for the Baggies since retiring in October 2019. Since then had been assisting Deon Burton with the U23s. Promoted to the first team by Sam Allardyce in December 2020.
Did some scouting for his father at Newcastle United but this is the first time he's joined him on the coaching staff. Gained his Uefa A Licence from the Northern Ireland FA in September 2021. Played under his dad at Birmingham and Hull.
Played 50 games for Manchester United during a career that took in almost 250 games. Also hugely experienced as a coach, having worked with Wigan, Derby, Hartlepool, Hull and Aston Villa. Joined West Brom when Darren Moore was manager, in January 2019.
DIRECTOR OF MEDICAL SERVICES
Massively experienced practitioner who has worked for England, Manchester United, Blackburn Rovers, Sheffield Wednesday, West Ham and Coventry City. Was with United for 11 years, with six of them as Head of Performance for Sir Alex Ferguson. Is also Head of Performance for the Wales national team.
HEAD OF SPORT SCIENCE
Arrived with Ismael in July 2021, having worked with him at Barnsley the previous season. Highly experienced, having been Head of Sport Science and Fitness at Swansea for three years before moving to DC United in the United States as their Performance Director.
Has worked with the Baggies since July 2018, having previously been with Ohio State University and Dartmouth College in the United States.
Familiar figure at the club, having been with them since 2015. Prior to that he spent a year with near neighbours Birmingham. Has a PhD from Liverpool John Moores University.
Senior lecturer at Bath University who also works as a consultant for the Royal Ballet School.
Has been with the club for more than a decade and personally praised by Chris Brunt when he left in the summer of 2020.
Formerly with Swansea City.
REHAB & MOVEMENT PHYSIO
Specialist in foot and ankle rehab. With the Baggies since 2015.
DATA & ANALYSIS
Worked for Barnsley for five years before moving, with Ismael, to West Brom in July 2021.
Produces an opposition and post-match report for every fixture. Was Lead Academy Analyst before being promoted to current role.