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West Brom staff profiles
PROFILES of West Brom's coaching, performance, medical and analysis staff. To see staff profiles for other clubs, click here.
FOOTBALL EXECUTIVE
TECHNICAL DIRECTOR
Luke Dowling
Nationality: English
Former semi-pro player who went on to have coaching and scouting roles at clubs including Wimbledon, Crystal Palace, Portsmouth and Blackburn. Was Sporting Director at Watford for four years, helping them earn promotion to the Premier League, and held the same role at Nottingham Forest. Appointed Sporting Director of West Brom in September 2018.
COACHING
HEAD COACH
Sam Allardyce
Nationality: English
Dudley-born manager took over from Slaven Bilic in December 2020 for the 11th job of his managerial career. Made one appearance for the Baggies in 1989 before starting his coaching career with them under Brian Talbot.
ASSISTANT
Sammy Lee
Nationality: English
Assistant to Allardyce at Bolton, England, Crystal Palace and Everton before joining him at West Brom. A former England international who made almost 200 appearances as a player for hometown club Liverpool.
FIRST-TEAM COACH
Robbie Stockdale
Nationality: English
Worked with Allardyce at Sunderland in 2015/16, having been promoted from U21s boss to first-team coach by the manager. Also had nine months on Paul Heckingbottom's staff at Hibernian to November 2019. Appointed by the Baggies in December 2020.
FIRST-TEAM COACH
James Morrison
Nationality: Scottish
Made 341 appearances for the Baggies since retiring in October 2019. Since then had been assisting Deon Burton with the U23s. Promoted to the first team by Sam Allardyce in December 2020.
GOALKEEPER COACH
Gary Walsh
Nationality: English
Played 50 games for Manchester United during a career that took in almost 250 games. Also hugely experienced as a coach, having worked with Wigan, Derby, Hartlepool, Hull and Aston Villa. Joined West Brom when Darren Moore was manager, in January 2019.
PERFORMANCE
HEAD OF SPORTS SCIENCE & PERFORMANCE
Nick Davies
Nationality: Welsh
Very experienced practitioner who has worked for West Ham (twice), Birmingham and Norwich. Joined West Brom in June 2018.
SPORTS SCIENTIST
Kirsty Frick
Nationality: Australian
Has worked with the Baggies since July 2018, having previously been with Ohio State University and Dartmouth College in the United States.
FITNESS COACH
Matthew Bickley
Nationality: English
Familiar figure at the club, having been with them since 2015. Prior to that he spent a year with near neighbours Birmingham. Has a PhD from Liverpool John Moores University.
MEDICAL
DOCTOR
Julian Widdowson
Nationality: English
Senior lecturer at Bath University who also works as a consultant for the Royal Ballet School.
PERFORMANCE PHYSIO
Richie Rawlins
Nationality: English
Has been with the club for more than a decade and personally praised by Chris Brunt when he left in the summer of 2020.
ASSISTANT PHYSIO
Amr Bayoumi
Nationality: English
Formerly with Swansea City.
REHAB & MOVEMENT PHYSIO
Fraser McKinney
Nationality:
Specialist in foot and ankle rehab. With the Baggies since 2015.
DATA & ANALYSIS
HEAD OF ANALYSIS
Gerard Moore
Nationality: English
Joined from Tottenham in February 2017, initially as opposition analyst, before being promoted to Head of Analysis a year later.
OPPOSITION ANALYST
Adam Johnson
Nationality: English
Produces an opposition and post-match report for every fixture. Was Lead Academy Analyst before being promoted to current role.
