West Brom staff profiles

PROFILES of West Brom's coaching, performance, medical and analysis staff. To see staff profiles for other clubs, click here.

FOOTBALL EXECUTIVE

TECHNICAL DIRECTOR

Luke Dowling

Nationality: English

Former semi-pro player who went on to have coaching and scouting roles at clubs including Wimbledon, Crystal Palace, Portsmouth and Blackburn. Was Sporting Director at Watford for four years, helping them earn promotion to the Premier League, and held the same role at Nottingham Forest. Appointed Sporting Director of West Brom in September 2018.

COACHING

HEAD COACH

Sam Allardyce

Nationality: English

Dudley-born manager took over from Slaven Bilic in December 2020 for the 11th job of his managerial career. Made one appearance for the Baggies in 1989 before starting his coaching career with them under Brian Talbot.

ASSISTANT

Sammy Lee

Nationality: English

Assistant to Allardyce at Bolton, England, Crystal Palace and Everton before joining him at West Brom. A former England international who made almost 200 appearances as a player for hometown club Liverpool.

FIRST-TEAM COACH

Robbie Stockdale

Nationality: English

Worked with Allardyce at Sunderland in 2015/16, having been promoted from U21s boss to first-team coach by the manager. Also had nine months on Paul Heckingbottom's staff at Hibernian to November 2019. Appointed by the Baggies in December 2020.

FIRST-TEAM COACH

James Morrison

Nationality: Scottish

Made 341 appearances for the Baggies since retiring in October 2019. Since then had been assisting Deon Burton with the U23s. Promoted to the first team by Sam Allardyce in December 2020.

GOALKEEPER COACH

Gary Walsh

Nationality: English

Played 50 games for Manchester United during a career that took in almost 250 games. Also hugely experienced as a coach, having worked with Wigan, Derby, Hartlepool, Hull and Aston Villa. Joined West Brom when Darren Moore was manager, in January 2019.

PERFORMANCE

HEAD OF SPORTS SCIENCE & PERFORMANCE

Nick Davies

Nationality: Welsh

Very experienced practitioner who has worked for West Ham (twice), Birmingham and Norwich. Joined West Brom in June 2018.

SPORTS SCIENTIST

Kirsty Frick

Nationality: Australian

Has worked with the Baggies since July 2018, having previously been with Ohio State University and Dartmouth College in the United States.

FITNESS COACH

Matthew Bickley

Nationality: English

Familiar figure at the club, having been with them since 2015. Prior to that he spent a year with near neighbours Birmingham. Has a PhD from Liverpool John Moores University.

MEDICAL

DOCTOR

Julian Widdowson

Nationality: English

Senior lecturer at Bath University who also works as a consultant for the Royal Ballet School.

PERFORMANCE PHYSIO

Richie Rawlins

Nationality: English

Has been with the club for more than a decade and personally praised by Chris Brunt when he left in the summer of 2020.

ASSISTANT PHYSIO

Amr Bayoumi

Nationality: English

Formerly with Swansea City.

REHAB & MOVEMENT PHYSIO

Fraser McKinney

Nationality:

Specialist in foot and ankle rehab. With the Baggies since 2015.

DATA & ANALYSIS

HEAD OF ANALYSIS

Gerard Moore

Nationality: English

Joined from Tottenham in February 2017, initially as opposition analyst, before being promoted to Head of Analysis a year later.

OPPOSITION ANALYST

Adam Johnson

Nationality: English

Produces an opposition and post-match report for every fixture. Was Lead Academy Analyst before being promoted to current role.

Current jobs

Under-23s Physiotherapist

Charlton Athletic

UK Football Manager

RT Software

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