Norwich City staff profiles
Pen pics of Norwich City's coaching, science, medicine and analytics staff. To see staff profiles for other clubs, click here.
FOOTBALL EXECUTIVES
SPORTING DIRECTOR
Stuart Webber
Nationality: Welsh
The dominant football figure at the club. Oversees first team, Academy, sports science and medical, and analysis. Appointed in April 2017 and drove a transformation that led to promotion to the Premier League. Linked with top clubs including Manchester United.
ASSISTANT SPORTING DIRECTOR
Neil Adams
Nationality: English
Association with the club goes back more than two decades, as player, youth coach, manager and loans manager. Was promoted to current role at the end of September 2021.
COACHING
HEAD COACH
David Wagner
Nationality: German/ American
Was appointed Head Coach at Huddersfield Town in November 2015 by Webber, who was Sporting Director at the club at the time. Guided the Terriers to promotion to the Premier League via the play-offs in 2016/17, before helping them retain their Premier League status. Went on to become Head Coach at FC Schalke 04 and BSC Young Boys. Joined Norwich in January 2023.
ASSISTANT
Christoph Bühler
Nationality: German
Wagner’s long-time assistant. Worked together at German sides TSG Weinheim, 1899 Hoffenheim and Borussia Dortmund II, and then at Huddersfield Town. After that they worked together at FC Schalke 04 and BSC Young Boys.
FIRST-TEAM COACH
Andrew Hughes
Nationality: English
Spent almost 20 years as a pro footballer, for clubs including Notts County, Reading, Leeds United and Norwich, making 72 league appearances over course of two years for the Canaries. Then coached at Bolton, Rotherham, Crystal Palace and Huddersfield, alongside Wagner. Departed Terriers at end of 2018/19, going on to become U23s manager at Sheffield United and Player Loan Manager at Norwich. Moved into role of first-team coach when Wagner was appointed.
SET PIECE COACH
Allan Russell
Nationality: Scottish
Made more than 300 senior appearances as a player, for clubs in England, Scotland and the United States. Was a specialist forwards coach with Gareth Southgate's England from 2017 to 2021 and then assistant manager at Aberdeen in 2021/22. Joined Norwich in June 2022 and had a short spell as Interim Head Coach before Wagner was appointed.
GOALKEEPER COACH
Ed Wootten
Nationality: English
Appointed Academy coach in 2015 before rising up the ranks to become first-team goalkeeping coach in the summer of 2017. Prior to this, he spent 10 years at Colchester United.
PERFORMANCE
HEAD OF PERFORMANCE
Glyn Lewis
Nationality: Welsh
Arrived from Birmingham in 2013 as a sport scientist and was promoted to Head of Performance in November 2021 following the exit of Chris Domogalla with former manager Daniel Farke.
SENIOR PHYSICAL PERFORMANCE COACH
Jay Eastoe-Smith
Nationality: English
Joined Norwich as an intern in June 2012 and has been with them ever since. Promoted from Head of Academy Performance to the first team in December 2021.
SPORTS SCIENTIST & DATA SPECIALIST
Charles Cullen
Nationality: English
With the club since 2013. Previously worked for GB Basketball.
STRENGTH AND CONDITIONING COACH
Louis Cunningham
Nationality: English
Joined from Middlesbrough, where he'd worked since January 2020, in June 2021. The former England amateur boxer also worked for Sunderland's Category One Academy for five years.
MEDICAL
HEAD OF MEDICAL
Chris Burton
Nationality: English
Joined from League One Scunthorpe in November 2017. Previously worked at Nottingham Forest, Barnsley, Hull City, Queens Park Rangers and Peterborough.
SENIOR PHYSIO
Mikey Burroughs
Nationality: English
Arrived in September 2022 from Cambridge United, where he had been Head of Medical for five years. Has also worked in rugby union, with London Scottish and Cornish Pirates.
PHYSIO
Damien Bowyer
Nationality: English
Joined in 2005, initially with the Academy, and moved up to first team in 2017.
SPORTS THERAPIST
Chris Budd
Nationality: English
With the club since February 2015.
SOFT TISSUE THERAPIST
Shaun Spurdens
Nationality: English
Provides soft tissue treatments for prevention of injuries. Joined 2012.
CLUB DOCTOR
Nick Wilford
Nationality: English
Has worked with the Canaries since October 2009. Provides primary care and sports medicine services, as well as emergency medical care on match day.
DATA & ANALYSIS
HEAD OF DATA, STRATEGY & INNOVATION
John Iga
Nationality: English
Appointed to this new role in June 2021. Describes his remit as “trying to out-smart and out-think" rivals in the Premier League. Highly experienced, having been Head of Performance Services at Huddersfield Town, Head of Sport Science and the FA and Head of Academy Sport Science and Medicine at Wolves.
HEAD OF PERFORMANCE ANALYSIS
Matthew Lewis
Nationality: Welsh
Joined from Manchester United, where he was a recruitment analyst, in June 2018. Was previously a tactical analyst at Derby for two years. Promoted from Senior Performance Analyst to Head of Performance Analysis in June 2021.
SENIOR PERFORMANCE ANALYST
Josh Appleyard
Nationality: English
Joined from Hull City in January 2022 as opposition analyst and promoted to current role in August of the same year.
PERFORMANCE ANALYST
Dan Smith
Nationality: English
Has held the role since the summer of 2016.
PERFORMANCE ANALYST
Jamie Thompson
Nationality: English
Started as an intern with the club before being promoted to first-team staff in 2021.
