Norwich City staff profiles
Pen pics of Norwich City's coaching, science, medicine and analytics staff. To see staff profiles for other clubs, click here.
FOOTBALL EXECUTIVES
SPORTING DIRECTOR
Ben Knapper
Nationality: English
Arrived at Norwich City in November 2023 after 13 years at Arsenal, where he was an Analyst and then Loans Manager. Replaced the hugely influential Stuart Webber, who had been with the Canaries for seven years. Knapper spoke at TGG's 2022 Scouting and Recruitment Webinar.
TECHNICAL DIRECTOR
Neil Adams
Nationality: English
Association with the club goes back more than two decades, as player, youth coach, manager and loans manager. Was promoted to Assistant Sporting Director at the end of September 2021. Title changed to Technical Director when Knapper was appointed.
COACHING
HEAD COACH
David Wagner
Nationality: German/ American
Made his name in England as Head Coach of Huddersfield Town, guiding the Terriers to promotion to the Premier League via the play-offs in 2016/17, before helping them retain their Premier League status. Went on to become Head Coach at FC Schalke 04 and BSC Young Boys. Joined Norwich in January 2023.
ASSISTANT
Christoph Bühler
Nationality: German
Wagner’s long-time assistant. Worked together at German sides TSG Weinheim, 1899 Hoffenheim and Borussia Dortmund II, and then at Huddersfield Town. After that they worked together at FC Schalke 04 and BSC Young Boys.
FIRST-TEAM COACH
Narcís Pèlach
Nationality: Spanish
Joined in May 2023 from Huddersfield Town. Played in the Spanish fourth tier before turning to coaching at the age of 25. Was Head Coach of UE Figueres and Peralada and assistant at Girona. Moved to Huddersfield in August 2020 under Carlos Corberán and remained under Danny Schofield, Mark Fotheringham and Neil Warnock.
FIRST-TEAM COACH
Andrew Hughes
Nationality: English
Spent almost 20 years as a pro footballer, for clubs including Notts County, Reading, Leeds United and Norwich, making 72 league appearances over course of two years for the Canaries. Then coached at Bolton, Rotherham, Crystal Palace and Huddersfield, alongside Wagner. Departed Terriers at end of 2018/19, going on to become U23s manager at Sheffield United and Player Loan Manager at Norwich. Moved into role of first-team coach when Wagner was appointed.
GOALKEEPER COACH
Paul Clements
Nationality: English
Joined Huddersfield as Head of Academy Goalkeeping in July 2015, which is where he worked with Webber and Wagner. Was named Huddersfield's Head of Goalkeeping at the start of the 2017/18 Premier League campaign. Regarded as one of the best GK coach developers in the country.
PERFORMANCE
HEAD OF PERFORMANCE
Glyn Lewis
Nationality: Welsh
Arrived from Birmingham in 2013 as a sport scientist and was promoted to Head of Performance in November 2021 following the exit of Chris Domogalla with former manager Daniel Farke.
SENIOR PHYSICAL PERFORMANCE COACH
Jay Eastoe-Smith
Nationality: English
Joined Norwich as an intern in June 2012 and has been with them ever since. Promoted from Head of Academy Performance to the first team in December 2021.
STRENGTH AND CONDITIONING COACH
Louis Cunningham
Nationality: English
Joined from Middlesbrough, where he'd worked since January 2020, in June 2021. The former England amateur boxer also worked for Sunderland's Category One Academy for five years.
MEDICAL
HEAD OF MEDICAL
Chris Burton
Nationality: English
Joined from League One Scunthorpe in November 2017. Previously worked at Nottingham Forest, Barnsley, Hull City, Queens Park Rangers and Peterborough.
SENIOR PHYSIO
Mikey Burroughs
Nationality: English
Arrived in September 2022 from Cambridge United, where he had been Head of Medical for five years. Has also worked in rugby union, with London Scottish and Cornish Pirates.
PHYSIO
Damien Bowyer
Nationality: English
Joined in 2005, initially with the Academy, and moved up to first team in 2017.
SPORTS THERAPIST
Chris Budd
Nationality: English
With the club since February 2015.
SOFT TISSUE THERAPIST
Shaun Spurdens
Nationality: English
Provides soft tissue treatments for prevention of injuries. Joined 2012.
CLUB DOCTOR
Nick Wilford
Nationality: English
Has worked with the Canaries since October 2009. Provides primary care and sports medicine services, as well as emergency medical care on match day.
DATA & ANALYSIS
HEAD OF DATA, STRATEGY & INNOVATION
John Iga
Nationality: English
Appointed to this new role in June 2021. Describes his remit as “trying to out-smart and out-think" rivals in the Premier League. Highly experienced, having been Head of Performance Services at Huddersfield Town, Head of Sport Science and the FA and Head of Academy Sport Science and Medicine at Wolves.
PERFORMANCE ANALYST
Jamie Thompson
Nationality: English
Started as an intern with the club before being promoted to first-team staff in 2021.
PERFORMANCE ANALYST
Connor Cole
Nationality: English
Worked for Southampton's Academy for four years before joining Norwich in June 2023.
SET PLAY & TRAINING ANALYST
Billy Wright
Nationality: English
Was a Set Piece Analyst at Watford before joining Norwich in this new role in June 2023.
