Norwich City staff profiles
Pen pics of Norwich City's coaching, science, medicine and analytics staff. To see staff profiles for other clubs, click here.
The dominant football figure at the club. Oversees first team, Academy, sports science and medical, and analysis. Appointed in April 2017 and drove a transformation that led to promotion to the Premier League. Linked with top clubs including Manchester United.
ASSISTANT SPORTING DIRECTOR
Association with the club goes back more than two decades, as player, youth coach, manager and loans manager. Was promoted to current role at the end of September 2021.
Hired from Borussia Dortmund reserves in May 2017. First season in charge was a disappointment, with a 14th-placed finish, but his second was triumphant, culminating in the Championship title and promotion.
Worked with Farke at Dortmund reserves and SV Lippstadt 08. Played for clubs including Paderborn before moving into coaching.
FIRST TEAM COACH
Joined in November 2018 from Paderborn’s Under-21s, where he was assistant. Worked with Farke when he was in charge at SV Lippstadt.
Appointed Academy coach in 2015 before rising up the ranks to become first-team goalkeeping coach in the summer of 2017. Prior to this, he spent 10 years at Colchester United.
HEAD OF PERFORMANCE
Arrived from Borussia Dortmund with Farke ahead of the 2017/18 season. Oversees all aspects of sports science and fitness.
SPORTS SCIENTIST & DATA SPECIALIST
With the club since 2013. Previously worked for GB Basketball.
Arrived from Birmingham in 2013.
STRENGTH AND CONDITIONING COACH
Joined from Middlesbrough, where he'd worked since January 2020, in June 2021. The former England amateur boxer also worked for Sunderland's Category One Academy for five years.
HEAD OF MEDICAL
Joined from League One Scunthorpe in November 2017. Previously worked at Nottingham Forest, Barnsley, Hull City, Queens Park Rangers and Peterborough.
Hired from Reading, where he had been Head Physio for four years, in June 2019. Has also worked at West Ham, QPR and Charlton.
Joined in 2005, initially with the Academy, and moved up to first team in 2017.
With the club since February 2015.
SOFT TISSUE THERAPIST
Provides soft tissue treatments for prevention of injuries. Joined 2012.
Has worked with the Canaries since October 2009. Provides primary care and sports medicine services, as well as emergency medical care on match day.
DATA & ANALYSIS
HEAD OF DATA, STRATEGY & INNOVATION
Appointed to this new role in June 2021. Describes his remit as “trying to out-smart and out-think" rivals in the Premier League. Highly experienced, having been Head of Performance Services at Huddersfield Town, Head of Sport Science and the FA and Head of Academy Sport Science and Medicine at Wolves.
SENIOR PERFORMANCE ANALYST
Joined from Manchester United, where he was a recruitment analyst, in June 2018. Was previously a tactical analyst at Derby for two years.
Has held the role since the summer of 2016.
ASSISTANT PERFORMANCE ANALYST
Appointed in July 2020 and joined from Qatar Stars League, where he had worked for four years.