Norwich City staff profiles
Pen pics of Norwich City's coaching, science, medicine and analytics staff. To see staff profiles for other clubs, click here.
FOOTBALL EXECUTIVES
SPORTING DIRECTOR
Stuart Webber
Nationality: Welsh
The dominant football figure at the club. Oversees first team, Academy, sports science and medical, and analysis. Appointed in April 2017 and drove a transformation that led to promotion to the Premier League. Linked with top clubs including Manchester United.
ASSISTANT SPORTING DIRECTOR
Neil Adams
Nationality: English
Association with the club goes back more than two decades, as player, youth coach, manager and loans manager. Was promoted to current role at the end of September 2021.
COACHING
HEAD COACH
Dean Smith
Nationality: English
Appointed at Carrow Road in November 2021, just over a week after he had been sacked by Aston Villa. Led the Villains - his boyhood club - back to the Premier League in his first season in charge and kept them there for the next two. Managed Walsall and Brentford before that.
ASSISTANT
Craig Shakespeare
Nationality: English
Hugely experienced, having been assistant to Claudio Ranieri when Leicester won the Premier League, and then manager himself for a short time. After that he worked at Everton and Watford before joining Smith at Villa in August 2020. The duo had been team-mates for a brief period at Walsall in the late 80s.
FIRST-TEAM COACH
Liam Bramley
Nationality: English
Joined in January 2022, having previously worked with Smith and Shakespeare at Aston Villa, where he was U18s and then Elite Development Coach. Prior to that he spent 11 years at Newcastle United, as U16s lead and then U23s assistant.
GOALKEEPER COACH
Ed Wootten
Nationality: English
Appointed Academy coach in 2015 before rising up the ranks to become first-team goalkeeping coach in the summer of 2017. Prior to this, he spent 10 years at Colchester United.
PERFORMANCE
HEAD OF PERFORMANCE
Glyn Lewis
Nationality: Welsh
Arrived from Birmingham in 2013 as a sport scientist and was promoted to Head of Performance in November 2021 following the exit of Chris Domogalla with former manager Daniel Farke.
SENIOR PHYSICAL PERFORMANCE COACH
Jay Eastoe-Smith
Nationality: English
Joined Norwich as an intern in June 2012 and has been with them ever since. Promoted from Head of Academy Performance to the first team in December 2021.
SPORTS SCIENTIST & DATA SPECIALIST
Charles Cullen
Nationality: English
With the club since 2013. Previously worked for GB Basketball.
STRENGTH AND CONDITIONING COACH
Louis Cunningham
Nationality: English
Joined from Middlesbrough, where he'd worked since January 2020, in June 2021. The former England amateur boxer also worked for Sunderland's Category One Academy for five years.
MEDICAL
HEAD OF MEDICAL
Chris Burton
Nationality: English
Joined from League One Scunthorpe in November 2017. Previously worked at Nottingham Forest, Barnsley, Hull City, Queens Park Rangers and Peterborough.
PHYSIO
Jon Urwin
Nationality: English
Hired from Reading, where he had been Head Physio for four years, in June 2019. Has also worked at West Ham, QPR and Charlton.
PHYSIO
Damien Bowyer
Nationality: English
Joined in 2005, initially with the Academy, and moved up to first team in 2017.
SPORTS THERAPIST
Chris Budd
Nationality: English
With the club since February 2015.
SOFT TISSUE THERAPIST
Shaun Spurdens
Nationality: English
Provides soft tissue treatments for prevention of injuries. Joined 2012.
CLUB DOCTOR
Nick Wilford
Nationality: English
Has worked with the Canaries since October 2009. Provides primary care and sports medicine services, as well as emergency medical care on match day.
DATA & ANALYSIS
HEAD OF DATA, STRATEGY & INNOVATION
John Iga
Nationality: English
Appointed to this new role in June 2021. Describes his remit as “trying to out-smart and out-think" rivals in the Premier League. Highly experienced, having been Head of Performance Services at Huddersfield Town, Head of Sport Science and the FA and Head of Academy Sport Science and Medicine at Wolves.
HEAD OF PERFORMANCE ANALYSIS
Matthew Lewis
Nationality: Welsh
Joined from Manchester United, where he was a recruitment analyst, in June 2018. Was previously a tactical analyst at Derby for two years. Promoted from Senior Performance Analyst to Head of Performance Analysis in June 2021.
PERFORMANCE ANALYST
Dan Smith
Nationality: English
Has held the role since the summer of 2016.
ASSISTANT PERFORMANCE ANALYST
Adam Meadows
Nationality: English
Appointed in July 2020 and joined from Qatar Stars League, where he had worked for four years.
