Brighton staff profiles
One of the most influential figures in English football over the last decade. Was Technical Director at West Brom for five years before joining the FA as Director of Elite Development in 2012. Was promoted to Technical Director in 2014 and oversaw huge change, including the opening of St George's Park, introduction of the England DNA, improvements in coaching provision and development of support staff. The results were impressive: World Cup wins for the U17s and U20s, a Euro triumph for the U19s and the senior men reaching the semis of the 2018 World Cup.
CHIEF OPERATING OFFICER
Appointed in March 2015 and has responsibility for 'football administration', involving the day-to-day running of the Elite Performance Centre, education, welfare player services, women's football, kit and equipment. Promoted from Head of Football Administration in August 2019.
Played for Birmingham, Stoke, West Brom and York City during a 13-year pro career. His first chance in club management came at minnows Ostersunds, then in the Swedish fourth division. His achievements during seven years with the side are legendary: three promotions, winning the Swedish Cup and progressing to the last 32 of the Europa League. Finished 10th in his single season with Swansea before the call came from Brighton.
ASSISTANT HEAD COACH
Managed Clyde and Hamilton Accies - taking them to the Scottish Premiership - before becoming Potter's assistant at Ostersunds in 2013. Former Wigan and Belgium assistant Graeme Jones had introduced the duo. After a hugely successful period in Sweden, he moved with Potter to Swansea and now Brighton.
The ex-Middlesbrough keeper joined the club in June 2015 following spells coaching at Yeovil and Charlton. Hold a first-class degree in sports science and coaching.
FIRST TEAM COACH
Set up his own team, BK Bjorner, with friends when he was 20. Was player-coach while also working full time as a supermarket manager. Joined Potter at Ostersunds when he was 26, focusing on match analysis. Moved with him to Swansea and Brighton.
MEDICAL AND PERFORMANCE
HEAD OF MEDICAL
With the club since 2014. Previously worked in rugby union, with the RFU and Gloucester.
Joined Brighton in 2014. Combines role with that of chief medical officer for Sussex Cricket.
PHYSICAL PERFORMANCE MANAGER
Joined as an inter in July 2010. Made permanent a year later and worked for the Academy until being promoted to the first team in November 2015. Appointed to this new role in September 2019.
Joined from Millwall in January 2015 and promoted to first team two years later.
PERFORMANCE ANALYSIS MANAGER
With Derby for five years before joining Brighton in July 2015.
LEAD PERFORMANCE ANALYST
Joined from Bournemouth in July 2012 and has worked his way from Academy to first team to lead analyst.
SENIOR PERFORMANCE ANALYST
Another long-standing member of staff, having worked for the Seagulls since 2012.
Lead performance analyst in the Academy for almost three years before being promoted to the first team in November 2018.