Liam McDowell

Biography

Entrepreneurial founder and CEO of SHOT, the digital clubhouse for global sport culture, and creator of PERFORM – a football development system built on the FA’s Four Corners and Principles of Play.

Since 2024, I’ve co-founded and led a not-for-profit football coaching organisation that has worked with over 1,000 players – from children taking their first touch to players with SEN, university teams and academy prospects. In partnership with the Ferdinand Collective, we now deliver sessions for ages 2–18, providing a complete pathway for participation and progression.

I’ve coached girls’ football for six years, from Wildcats through to U13s, with a focus on building confidence in young players and developing better coaches through the PERFORM Play, Foundation and Development frameworks.

Through SHOT and PERFORM, my goal is to connect football’s cultural and performance sides – giving coaches, players and parents the tools to develop and belong.