John Mulcahy
Director, Sport Science Agency
PROFILE
Contact details
Current
Role:
Director
Organisation:
Sport Science Agency
Department:
Performance
Location:
Nottingham
Experience
Date:
Organisation:
Role:
2004 - 2006
UK Athletics
Marketing
2006 -2010
CSM (now part of THE.TEAM)
Sponsorhsip
2010 - 2014
British Cycling
Sponsorship
2015
Sport Science Agency
Director
Education
Date:
Organisation:
Award:
2024
LJMU
MSc Exercise Physiology
Accreditations
Chartered Institute of Marketing
Biography
John is Founder of Sport Science Agency (SSA) and one of the leading marketing specialists working in the performance sector. With a background that includes British Cycling and more than 20 years in sports marketing, sponsorship and commercial strategy, he has worked with clubs, competitions, major sponsors and performance brands across elite sport.
John pioneered the concept of Performance Rights, helping clubs generate new revenue, attract partner-funded performance projects and unlock greater support for performance teams. His work focuses on turning existing performance activities into credible commercial opportunities, creating value for clubs, brands and performance departments while minimising disruption to players and staff.