Carlos Urbano

Head of Innovation, BeSoccer Pro

PROFILE

Current

Role:

Head of Innovation

Organisation:

BeSoccer Pro

Department:

Analysis

Location:

Seville, Spain

Experience

Date:

Organisation:

Role:

2022 - 2026

BeSoccer Pro

Head of Innovation

2021 - 2022

BeSoccer Pro

Data Recruitment Analyst

2021 - 2026

Real Madrid School, Universidad Europea de Madrid

Speaker

2017 - 2020

BBC Sport

Spanish Football Analyst

2019 - 2020

El Confidencial

Spanish Football Analyst

2016 - 2017

MARCA

Spanish Football Analyst

Education

Date:

Organisation:

Award:

2019 - 2021

UCAM Universidad Católica San Antonio de Murcia

Master's Degree in Sports Analytics

2009 - 2014

University of Seville

Journalism Degree

Accreditations

UEFA C Coaching Licence

Gronnemark's Throw-In C Coaching Licence

Biography

Product, analysis and communication specialist. At BeSoccer Pro, I act as a bridge between the needs of clubs, media outlets and player agencies, and the digital solutions that can boost the performance of their assets — and, as a result, their economic efficiency.

My background in international media and my analytical training allow me to combine critical thinking, tactical knowledge and market awareness. That’s the only way I can design and update tools that work both on and off the pitch.

I devote a good part of my spare time to studying the processes, decisions and technologies that are reshaping the European professional football industry — aiming to keep leading projects where innovation is not just a buzzword, but a real competitive edge.

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