Reed Shaffner: Football’s AI moment – promise and pitfalls

81

Reed Shaffner

Football's AI moment - promise and pitfalls

August 28, 2026

Our guest on Episode #81 of the TGG Podcast is Reed Shaffner, Chief Technology Officer at Teamworks.

He oversees the engineering, design, product and data science teams behind a platform used across professional and collegiate sport.

In this Episode, Shaffner told us where AI is genuinely working in football and where it isn’t; warned about the security and privacy risks some clubs are underestimating; and explained how Teamworks Player ID is learning to identify how good a player will become, versus how good they look today.

This content is for TGG Members

Join up today and get access to:

  • All articles: news, interviews, analysis
  • Masterclasses & Online Conferences
  • Full Academy Productivity Rankings 
  • Club Directory: 1,000+ staff profiles
  • Personal Profile Builder
  • TGG Live 2024 & 2025 presentations

 

Already a member? login.

Restricted Access