81
Reed Shaffner
Football's AI moment - promise and pitfalls
August 28, 2026
Our guest on Episode #81 of the TGG Podcast is Reed Shaffner, Chief Technology Officer at Teamworks.
He oversees the engineering, design, product and data science teams behind a platform used across professional and collegiate sport.
In this Episode, Shaffner told us where AI is genuinely working in football and where it isn’t; warned about the security and privacy risks some clubs are underestimating; and explained how Teamworks Player ID is learning to identify how good a player will become, versus how good they look today.
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