
Members to have free access to AI Scouting Assistant
Written by
TGG x Twelve
June 5, 2025
TGG and Twelve are giving our Analytics Members free access to the world’s first WhatsApp AI Scouting Assistant.
There has been a lot of discussion recently about how AI is going to revolutionise scouting and Twelve Earpiece is a key example of this. It is built for Sporting Directors, scouts and analysts to use on the go, allowing them to have their own private chat about the players in whom they are interested.

Every player is assessed through football-specific qualities like dribbling, finishing, and pressing, not abstract metrics. Earpiece reflects (and talks about) how the game is actually watched, played and judged.
In the example above, we look to see if Leo Walta, a midfielder playing for Sirius in Sweden, could make a step up to the Dutch League. Earpiece recognises what the user wants to do (despite poor spelling) and is cautiously optimistic.
Twelve co-founder David Sumpter said: “Earpiece is democratising access to football data. Anyone working in the game can sign up and start scouting. For our community members it is a chance to better understand how AI methods really work.”
By sharing Earpiece within our community, we hope to get constructive feedback and to link back the skills our members are learning through Masterclasses on large language models, data scouting and more.
Benefits of becoming an Analytics Member:
As a TGG x Twelve Analytics Member, you also get:
- 2 x MASTERCLASSES per month delivered by industry experts
- Access to a LIBRARY of Masterclasses, which cover topics ranging from Quantifying Your Game Model to Using Large Language Models for Scouting. In total, there is more than 12 hours of quality content and we are constantly adding to the library.
- Free access to our ONLINE CONFERENCES, like Scouting & Recruitment on June 24th.
- Inclusion in our INVITE-ONLY SLACK CHANNEL, where we share insights, ideas and offers.
- Ability to build your own PERSONAL PROFILE.
- FEEDBACK on your work from industry experts at Pitch to the Pros, which is happening again in September.
It’s £25 a month or £200 for a year to become a TGG x Twelve Analytics Member. To join today, click below.
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