Matthew Benham: How data, culture and smart bets built Brentford’s success

Brentford are English football’s great disruptors and innovators, outsmarting bigger rivals to climb the Premier League. The big driver of their success has been owner Matthew Benham, who we hardly ever hear from – until now.

Last week Benham made a very rare appearance at the MIT Sloan Sports Analytics Conference in Boston, where he was interviewed by Roger Bennett, the founder and CEO of the Men in Blazers Media Network.

The interview was well worth the wait, because Benham gave a fascinating insight into his background, how he first became involved in football, the process for choosing Keith Andrews as Brentford’s Head Coach, how they went about building a culture, how they scout players and much much more.