Lincoln City: Taking on ‘nuclear submarines in a canoe’ in League One

Just seven years ago, Lincoln City were plying their trade in non-league football. Now they are a well-established League One team vying against financial ‘nuclear submarines’.

In order to try to bridge the gap with powerhouses like Birmingham City, who paid more than £10m for a single player, Jay Stansfield, this summer, they need to do things differently. This is why the Imps are innovating by deploying AI for set pieces, scouting further afield than ever before and employing a Director of Innovation.