Former Manchester United Director of Data joins Twelve Football

Former Manchester United Director of Data joins Twelve Football

Written by

Training Ground Guru

December 4, 2024

Former Manchester United Director of Data Dominic Jordan has joined Twelve Football as Chief Data Officer.

Jordan, who recently presented at TGG’s Big Data 2024 Webinar, was United’s first Director of Data and worked for the club from March 2022 to August 2024, establishing a template for what modern data science should look like within the organisation.

Prior to this he was Director of Data Science and Analytics for fashion retailer N Brown Group and in 2022 was included in Data IQ’s list of the 100 most influential people in data.

Twelve Football is the Stockholm-headquartered data science company co-founded by Professor David Sumpter, who has worked with some of the biggest clubs and national federations in the world. 

Writing on LinkedIn, Jordan said: “It makes me very happy to announce that I have agreed to become the new Chief Data Officer for Twelve Football. I’ve known and admired Twelve for many years, originally through David Sumpter’s work as an educator in football analytics – he created or codified most of the foundational processes and theories in the space. 

“More recently, Twelve has become the greatest factory for diverse talent and new ideas in the industry, placing Data Scientists into football clubs across the globe. I’m immensely excited to play my part in Twelve’s tradition of innovation and creativity, while taking forward the products which deliver cutting edge solutions directly to clubs, in language that means something to them, to make teams more competitive, inventive and efficient – and to make the world of football a better place.”

READ MORE: Dominic Jordan – Why Decision Scientist is the key role in an analytics team

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