Daunte Crawford: How do clubs hire Sporting Directors?
Written by
Daunté Crawford
July 28, 2026
Last summer, Football Benchmark mapped all 88 Sporting Directors in post across Europe’s big five leagues. The average tenure was 2.6 years; in the Premier League 1.8 years.
For a role that rests on squad cycles, Academy pathways and trading models, this seemed very short and raised an important question: How are these people actually appointed?
That’s what I intend to tackle in this column. Who gets these jobs? How does a search start? Who writes the specification? How are candidates assessed? What gets negotiated? What is the evidence behind what good practice actually looks like?
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