Barton promoted to Head of Data by Norwich

James Barton has been promoted to Head of Data and Insight by Norwich City.

Barton has worked for Norwich for the last four-and-a-half years, having joined in July 2021 from wealth management firm Quilter, where he was Lead Analyst.

For the last 20 months he has been Data and Digital Manager for the club. Norwich have been strengthening their data-led approach under Sporting Director Ben Knapper and also utilise external analytics consultancy src:ftbl, led by Sarah Rudd. 

Norwich City’s majority shareholder Mark Attanasio is in the process of acquiring the analytics company through his parent company Norfolk Holdings, although the deal is not yet finalised. 

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