Highlights of TGG Live 2023

Andrew Trimble from Kairos welcoming delegates to Day One of TGG Live

Andrew Trimble from Kairos welcoming delegates to Day One of TGG Live

HUNDREDS of staff from clubs and federations around the world - in football and beyond - were among those to gather in Manchester last week for two days of learning and networking at TGG Live.

This was our biggest-ever event, featuring 35 presenters and panellists who explored six themes: Sporting Directors, Recruitment and Analytics on Day One (October 9th) and Coaching, Academies and Performance on Day Two (October 10th).

The overall objective was to encourage the sharing of ideas and knowledge between both departments and organisations, which was why communications and scheduling experts Kairos were the perfect headline sponsors for the event. You can watch video highlights of the conference below and read a rundown after that.

Day One at the Hilton Deansgate began with a keynote presentation from Dave Reddin MBE, the former Head of Team Strategy and Performance for the Football Association and now Chief Football Officer for CD Castellon in Spain. Dave spoke about developing a strategy and What It Takes To Win (WITTW).

Next up was our heavyweight Sporting Director panel, featuring Newcastle United’s Dan Ashworth, Brentford’s Phil Giles and Norwich City’s Stuart Webber, moderated by Matt Roberts, discussing the past, present and future of this pivotal role.

The morning finished with a panel on team operations led by Kairos CEO and co-founder Andrew Trimble. The former Ireland rugby international spoke to Aston Villa’s Matt Bennett, Sheffield United’s Nick Sheppard and Rangers Academy Operations Executive Ben Mitchell about their roles and how they use Kairos.

Nick Roberts gave a valuable insight from outside football when he explained how Oracle Red Bull Racing - the newly-crowned constructors' champions in F1 - develop race strategy and use data to support their track-side team.

The morning finished with a panel on 'squad building at elite level' with Norwich City Head of Emerging Talent Mariela Nisotaki, Ipswich Town Director of Football Operations Gary Probert and Bolton Wanderers Sporting Director Chris Markham (pictured).

The afternoon was devoted to data. Professor David Sumpter from Twelve Football talked about 'The steps towards integrating data into everything you do', Stats Perform’s Jonathan Whitmore looked at 'Profiling players based on the passes they didn’t make' and Mladen Sormaz from 777 Partners gave insights into 'Data analytics in the multi-club model'.

David, Mladen and Lee Mooney from MUD Analytics then joined Michael Nanopoulos from SkillCorner for an illuminating panel about 'Advancements in data analysis for supporting squad development'.

The day finished with Ben Smith from Breakaway Data delivering an insightful presentation on one of the biggest issues facing football: the need to give athletes control of their data.

At the start of Day Two we welcomed back Kris Van Der Haegen, the Director of Coach Education for the Royal Belgium Football Association, who had spoken at our Youth Development Conference back in 2019.

Kris was again on fine form, presenting on the 'Role of the coach and developing decision-making'. He was followed onto stage by another returning presenter - Dan Micciche, Everton Player Development Lead, who spoke at Cohesive Coaching in 2018.

Dan talked about the 'Technical development of players from Professional Development Phase to first team', using lots of video examples from his own coaching journey.

There was a double act from the Football Association in Game Insights Analyst Dan Simpson and Women's National Coach Developer Kelsey Byrne, who told us about 'Using analysis to inform coaching practice,' and Ben Greenhough from Rezzil then told us about one of the biggest recent innovations in coaching with 'How Virtual Reality Can Impact Session Design.'

The morning finished with an Academy focus, first with Manchester United Director of Academy Nick Cox presenting on the 'Non-negotiables of youth development'. Nick finished with a memorable and impassioned rallying cry for English Academies, saying, "I believe sport has the power to change lives and Academies are leading the way."

This was followed by a panel discussion with Arsenal Academy Manager Per Mertesacker and his Wolves counterpart Jon Hunter-Barrett, outlining the work they are doing as well as some of the challenges and opportunities for youth development in this country.

The closing afternoon was all about performance. TGG's Simon Austin chaired a panel on 'Neuroscience and skill acquisition' with Sheffield United's Sally Needham, FC Copenhagen's Jes Buster Madsen and Andrew Wilson of Leeds Beckett University and the Southampton Learning Lab. The trio talked about their research and how this is being applied at their respective clubs.

Chris Domogalla from Leeds United was next to the stage, speaking about the demands of 'Dealing with the volume and intensity of a Championship season' - a topic he knows well, having previously helped Norwich City to two promotions along with Head Coach Daniel Farke.

TGG Live finished in style, with our three Performance Pioneers, Tony Strudwick, Tom Little and Dave Carolan. Between them they have more than 70 years' experience of working in elite sport and explored the 'Football athlete of the future' with Ben Cartwright from the Football Fitness Federation.

During the breaks, delegates were able to visit our Exhibitor Hall and find out about some of the most innovative companies in football: Kairos, Stats Perform, Veo, Hudl, Footovision, Touchline Analytics, Collinson Construction, Omnisports and Rezzil.


Natasha Patel, Assistant Academy Director at Southampton, said: “It’s been really good to listen to different speakers in the industry. The panels have been brilliant at answering different questions live and giving real-life situations for what is occurring in their day-to-day jobs and giving us that insight.”

Joel Bonner, Post-Match Analyst at Liverpool, said: “It’s been really good to get different perspectives and different ideas in the game, particularly to do with the Sporting Directors. I think that’s really opened up my eyes in terms of what that world looks like.”

Marc Nicholls, Technical Director at Columbus Crew, said: “The highlight was Dave Reddin, when he talked about strategy and long-term planning and I really liked the idea about the chips, in terms of prioritising certain needs within your club and really focussing on them.”



English Premier League

  • Arsenal
  • Aston Villa
  • Bournemouth
  • Brentford
  • Brighton
  • Burnley
  • Chelsea
  • Everton
  • Fulham
  • Liverpool
  • Luton Town
  • Manchester City
  • Manchester United
  • Newcastle United
  • Sheffield United
  • West Ham
  • Wolves

English Football League

  • Barnsley
  • Birmingham City
  • Bradford City
  • Blackpool
  • Bolton Wanderers
  • Cheltenham Town
  • Derby County
  • Hull City
  • Ipswich Town
  • Leeds United
  • Leicester City
  • Middlesbrough
  • Millwall
  • MK Dons
  • Norwich City
  • Port Vale
  • Preston North End
  • Rochdale
  • Salford City
  • Southampton
  • Stockport County
  • Swansea City
  • Watford
  • West Bromwich Albion
  • Wigan Athletic


  • Dublin Schoolboys League
  • Needham Market

Scottish Premier League

  • Hearts
  • Rangers

European clubs

  • AS Monaco
  • Armenia Bielefeld
  • Bayern Munich
  • Bayer Leverkusen
  • CD Castellon
  • Como 1907
  • FC Copenhagen
  • PSV Eindhoven
  • Stade Rennais
  • 777 Football Group

Other overseas

  • Association régionale de soccer de Quebec
  • Columbus Crew
  • St Kilda FC
  • Vancouver Whitecaps

Football federations and associations

  • Association of Sporting Directors
  • Belgian Football Association
  • Czech Football Association
  • Danish Football Leagues
  • English Football Association
  • English Premier League
  • German Football League (DFL)
  • Iceland Football Association
  • Professional Game Match Officials Limited (PGMOL)
  • UEFA

Other sports

  • Oracle Red Bull Racing
  • England and Wales Cricket Board
  • Rajasthan Royals (cricket)


  • Leeds Beckett
  • Liverpool John Moores
  • Loughborough
  • St Mary's


Football Executive

  • Sporting Director
  • Chief Football Officer
  • Chief Executive
  • Director
  • Technical Director
  • Director of Football Operations

Data & Analysis

  • Head of Analytics
  • Analytics Manager
  • Head of Data and Technology
  • Head of Analysis
  • Head of Performance Insights and Data Strategy
  • Senior Director of Analytics, Insight and Research
  • Lead Data Scientist
  • Data Scientist
  • Data Analyst
  • Performance Analyst
  • Lead Football Insights Analyst
  • Post Match Analyst
  • First Team Data Analyst
  • Director of Player Insights
  • Data Engineer
  • Strategy Analysis Lead
  • Game Insights Analyst

Scouting & Recruitment

  • Head of International Recruitment
  • Head of Recruitment
  • Head of Scouting
  • Head of Analysis and Recruitment
  • Senior Technical Scout
  • Senior Scout
  • Recruitment Analyst
  • Head of Talent ID
  • Head of Strategic Analysis and Recruitment
  • Scout
  • Technical Scout
  • Video Recruitment Analyst
  • Data Recruitment Scout
  • Head of Academy Recruitment
  • Regional Academy Scouting Co-Ordinator
  • Head of Football Transactions
  • Senior European Clubs Scouting Services Manager
  • Senior European Emerging Talent Scouting Lead


  • Head Coach
  • Coach
  • Pathway Development Manager
  • Development Coach
  • Head of Coach Education
  • Coach Developer Analyst
  • Coach Development Manager
  • Women’s National Coach Developer
  • Technical Development Manager (Girls’ & Women’s)


  • Head of Youth
  • Academy Manager
  • Assistant Academy Manager
  • Head of Academy Operations
  • Head of Academy Business
  • Head of Development Centres
  • Quality Manager, Performance Centres
  • Head of Youth
  • Head of Academy Recruitment, Loans and Player Pathways
  • Head of Foundation Phase


  • Head of Performance
  • Performance Director
  • Head of Performance Science
  • Senior Lead, Performance Insights
  • Fitness Coach
  • Academy Psychology Lead
  • Head of Medical
  • Head of Sport Science and Conditioning
  • Head of Academy Physical Development
  • Sleep Specialist
  • Academy Human Development and Performance Culture Lead


  • Head of Research and Development
  • Head of Innovation
  • Head of Player Insights
  • Head of Product
  • Agent
  • Strategy Analyst
  • Head of Finance
  • General Manager
  • Director of Cricket
  • Senior Race Strategy Analyst
  • Lecturer
  • PhD student
  • Technical Education Manager
  • Technical Education Co-Ordinator

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