Are clubs doing their due diligence on transfers?
Written by Simon Austin — May 14, 2018
LAST summer, Premier League clubs spent almost £1.5bn on transfers and on Thursday they'll go shopping again.
Plenty of due diligence will have been done before the 2018 summer transfer window opens. Scouts will have been dispatched; physical, tactical and technical data will have been analysed; and hours of video footage will have been pored over.
One crucial thing could go unchecked though: personality. This has often been regarded as an intangible that cannot be measured or analysed.
As Farhang Farid, associate partner of global business services at IBM, tells TGG: “In the last 10 to 15 years there has been a lot of focus on an analytical approach to the athlete performance and most of this has been focussed on structured data – measuring movement, resting heart rate and so on.
“Teams invest a lot of time and money on understanding performance but one simple character issue can impact the entire team and organisation."
Farid argues that this can be solved by using machine learning, which is where Watson, IBM's supercomputer, comes in. Named after IBM’s founder Thomas J Watson, the computer is able to process 67 million pages of text per second.
It can be integrated into a club or company’s products and, according to IBM, a billion people had used it by the end of 2017. However, it's use in sport is relatively new.