Cohesive Coaching 2: Brian Ashton, Richard Evans & Damian Hughes


FOLLOWING the success of our first Cohesive Coaching event in June, we are putting on a sequel.

This time former England rugby coach Brian Ashton will be joined by Richard Evans, Head of Fitness for the Belgium national team, and Professor Damian Hughes, the renowned sports psychologist and best-selling author.

The event in Manchester will again focus on how to effectively integrate the four corners - physical, psychological, tactical and technical - into training sessions and matches.

There will be presentations from the trio followed by a panel discussion and Q&A. The setting will again be intimate, providing an opportunity to speak to these world-class practitioners as well as to other members of the audience.

Last time our attendees included members of Team GB, a Great Britain rugby league international, staff from Premier League clubs, business people and amateur coaches. Everyone is welcome!

Again, there will only be a limited number of tickets on sale though and they will be issued on a first come, first served basis.

Ashton told TGG: “In the heat of battle, these four areas come to the fore and as a player you’re tested physically, mentally, tactically and technically. All too often, coaches and teams don’t prepare in a way to brings all these elements together as one.

“Cohesive or integrated coaching means truly bringing together all four corners as one; testing and developing them. Our first event was a big success and I’m really looking forward to discussing and exploring how to do this with Richard and Damian - and with the members of the audience too.”

As part of his presentation, Evans will be giving insights into his work with the Belgium national team, including their thrilling passage to the semi-finals of the 2018 World Cup.

Hughes will discuss how to effectively integrate mental skills into training, using his experience with top Premier League and international outfits.


Brian Ashton MBE

Last coach to lead England to a Rugby World Cup final, in 2007. Since leaving the RFU, Brian has become a highly-respected coaching consultant, working with the likes of Manchester United, the Premier League and the International Rugby Academy of New Zealand. He is a passionate advocate of Cohesive Coaching.

Richard Evans

Richard is Head of Team and Individual Fitness for Belgium, the number one ranked side in world football. This summer he helped them reach the semi-finals of the World Cup in Russia. A long-time associate of Roberto Martinez, Evans has also been Head of Performance at Everton and worked with the Spaniard at Wigan and Swansea.

Professor Damian Hughes

A best-selling author, academic and sports psychologist, Damian has been Professor of Organisational Psychology and Change at Manchester Metropolitan University since 2010. He has also worked with a number of top sports teams and athletes and is currently part of the coaching staff for Scotland Rugby and the Canberra Raiders rugby league team. His latest book is The Barcelona Way: Unlocking the DNA of a Winning Culture.


Dan Micciche (former MK Dons and England U16 manager): “It was an honour to be alongside experts. It was good for our development as well. When you get asked questions like we did today, it really makes you think.”

Dr Lorraine O’Malley (Manchester City): “It is such a great event in terms of being able to listen to world class coaches and practitioners talk about how they do Cohesive Coaching on the ground."

Andrew Gibson (Wales Hockey): “Without days like today, it would all be very remote. It’s great to get the informal conversations and formal presentations and try and piece it all together. Days like today are very important.”

Brian Ashton: “Coaches from different sports don’t get together very often to share ideas unfortunately. Today has been a fantastic opportunity to do that.”

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